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1
What is Your Goal? The Impact of Goals on Counterfactual Thinking, Attitude Formation, and Predictions of the Future
What is Your Goal? The Impact of Goals on Counterfactual Thinking, Attitude Formation, and Predictions of the Future
Aaker, J. L., | Association for Consumer Research | 2001 ,
2
Special Session Summary Consumers As Motivated Beings: the Influence of Self-Regulation on Judgement and Persuasion
Special Session Summary Consumers As Motivated Beings: the Influence of Self-Regulation on Judgement and Persuasion
Michel Tuan Pham, | Association for Consumer Research | 2002 ,
3
Expanding Time: Altering Consumers' Experience of Time through Temporal Perspective
Expanding Time: Altering Consumers' Experience of Time through Temporal Perspective
Rudd M, | Association for Consumer Research | 2011 ,
4
When Does Culture Matter? The Transitory Nature of Cultural Differences in Judgments and Choices
When Does Culture Matter? The Transitory Nature of Cultural Differences in Judgments and Choices
Briley, D., | Association for Consumer Research | 2001 ,
5
Strategic market management
Strategic market management
Aaker, David A., 326.181-A111s-안진홍 | John Wiley | 1998 326.181-A111s-안진홍,
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