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1
Names and Reputations: An Empirical Analysis
Names and Reputations: An Empirical Analysis
Ryan C. McDevitt, | american economic association | 2011 ,
2
Reputable Brand Names can Improve Product Efficacy
Reputable Brand Names can Improve Product Efficacy
Amar M, | Association for Consumer Research | 2011 ,
3
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Shrum L.J, | Association for Consumer Research | 2011 ,
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