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1
Consumer Memory for Easy-to-Pronounce Non-Word Brand Names: The Effect of Attitudes
Consumer Memory for Easy-to-Pronounce Non-Word Brand Names: The Effect of Attitudes
Chesley P, | Association for Consumer Research | 2011 ,
2
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Testing Phonetic Symbolism Effects on Brand Name Preference for Bilinguals Across Multiple Languages
Shrum L.J, | Association for Consumer Research | 2011 ,
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