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1
The Distortion of ``Objective'' Scales: A Theory of Context Effects in Sequential Judgments
The Distortion of ``Objective'' Scales: A Theory of Context Effects in Sequential Judgments
Frederick S, | Association for Consumer Research | 2011 ,
2
Anchoring Unveiled
Anchoring Unveiled
Danilowitz J.S, | Association for Consumer Research | 2011 ,
3
Anchoring Unveiled
Anchoring Unveiled
Danilowitz J.S, | Association for Consumer Research | 2011 ,
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