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1
The Affective consequences of Alpha-Numeric branding
The Affective consequences of Alpha-Numeric branding
Chris Janiszewski, | Association for Consumer Research | 2010 ,
2
"I want you back" : Branding classical Music for the new generation
"I want you back" : Branding classical Music for the new generation
Lalin Anik, | Association for Consumer Research | 2010 ,
3
Hearing, Remembering, and Branding : Guidelines for Creating sonic Logos
Hearing, Remembering, and Branding : Guidelines for Creating sonic Logos
Vijaykumar Krishnan, | Association for Consumer Research | 2010 ,
4
From Ear to Brain, from Heart to Pcket : Branding Challenges and Possibilities in the Music Industry
From Ear to Brain, from Heart to Pcket : Branding Challenges and Possibilities in the Music Industry
Chia-Jung Tsay, | Association for Consumer Research | 2010 ,
5
Branded like beckham ? an examination of dynamic processes in human branding
Branded like beckham ? an examination of dynamic processes in human branding
Marie - Agnes Parmentier, | Association for Consumer Research | 2010 ,
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