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1
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Evil Intutitions: Why Belief in the "Unhealthy=Tasty" Intutition Leads to Unhealthy Food Choices
Rajagopal Raghunathan, | Association for Consumer Research | 2010 ,
2
On the Heritability of Choice, Judgment, and "Irrationality": Are People Born to Live On the Edge or in the Mainstream?
On the Heritability of Choice, Judgment, and "Irrationality": Are People Born to Live On the Edge or in the Mainstream?
Itamar Simonson, | Association for Consumer Research | 2010 ,
3
When Choice Deferral Does (and Does Not) Generalize to Subsequent Decisions: A Metacognitive Analysis
When Choice Deferral Does (and Does Not) Generalize to Subsequent Decisions: A Metacognitive Analysis
Hyejeung Cho, | Association for Consumer Research | 2010 ,
4
Complicating choice
Complicating choice
Rom Schrift, | Association for Consumer Research | 2010 ,
5
The Constructive Role of effort in consumer choice
The Constructive Role of effort in consumer choice
Rom Shrift, | Association for Consumer Research | 2010 ,
6
Being hot or Being cold : the influence of temperature on Judgement and choice
Being hot or Being cold : the influence of temperature on Judgement and choice
Hee-kyung ahn, | Association for Consumer Research | 2010 ,
7
Customization and consumer choice
Customization and consumer choice
Aner Sela, | Association for Consumer Research | 2010 ,
8
Impatient no more! Impulsivity in choice depends on how you frame the question
Impatient no more! Impulsivity in choice depends on how you frame the question
Bernd Figner, | Association for Consumer Research | 2010 ,
9
On subtle themes and blatant features : The effect of imitation-type on evaluation and choice of copycats
On subtle themes and blatant features : The effect of imitation-type on evaluation and choice of copycats
Femke van horen, | Association for Consumer Research | 2010 ,
10
Effects of Vitex rotundifolia on radical scavenging and nitric oxide production : Choi , Jae-Ki
Effects of Vitex rotundifolia on radical scavenging and nitric oxide production : Choi , Jae-Ki
Cha , Dong-Seok , Lee , Yong-Jae , Ko , Sung-Hoon, | Kyung Hee University Press | 2010 ,
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