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1
When Behavioral Frequency Judgments Depend on Incidental Emotions
When Behavioral Frequency Judgments Depend on Incidental Emotions
Geeta Menon, | Association for Consumer Research | 2010 ,
2
Harboring Hope and avoiding Anxiety : The role of emotions in determining the effectiveness of fear appeals
Harboring Hope and avoiding Anxiety : The role of emotions in determining the effectiveness of fear appeals
Nidhi Agrawal, | Association for Consumer Research | 2010 ,
3
Biases in social comparisons : optimism or pessimism?
Biases in social comparisons : optimism or pessimism?
Geeta menon, | Association for Consumer Research | 2010 ,
4
Investor Reaction to Going Concern Audit Reports
Investor Reaction to Going Concern Audit Reports
Menon, K, | American Accounting Assn | 2010 ,
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