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1
The Direct and Indirect Effects of Advertising Spending on Firm Value
The Direct and Indirect Effects of Advertising Spending on Firm Value
Amit Joshi and Dominique M. Hanssens, | American Marketing Association | 2010 ,
2
Identity and self-territory in second hand clothing transfers
Identity and self-territory in second hand clothing transfers
Dominique roux, | Association for Consumer Research | 2010 ,
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