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1
Are Product Returns a Necessary Evil? Antecedents and Consequences
Are Product Returns a Necessary Evil? Antecedents and Consequences
J. Andrew Petersen and V. Kumar, | American Marketing Association | 2009 ,
2
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
V. Kumar and Denish Shah, | American Marketing Association | 2009 ,
3
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
Alexander Krasnikov, | American Marketing Association | 2009 ,
4
Protective effect of Asystasia gangetica reduced oxidative damage in the small intestine of streptozotocin-induced diabetic rats
Protective effect of Asystasia gangetica reduced oxidative damage in the small intestine of streptozotocin-induced diabetic rats
K Asok Kumar, | Kyung Hee University Press | 2009 ,
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