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1
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Instant Customer Base Analysis : Managerial Heuristics Often "Get It Right"
Markus Wübben and Florian v. Wangenheim, | American Marketing Association | 2008 ,
2
Travel Card Use in North America
Travel Card Use in North America
Gupta, M., | Warren, Gorham and Lamont | 2008 ,
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