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1
Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates
Conditioning Implicit and Explicit Brand Attitudes Using Celebrity Affiliates
Ewing, D.R, | Association for Consumer Research | 2008 ,
2
The Effects of the Social Structure of Digital Networks on Viral Marketing Performance
The Effects of the Social Structure of Digital Networks on Viral Marketing Performance
Mauro Bampo, | Informs | 2008 ,
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