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1
Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience
Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience
Hoeffler, S., | Association for Consumer Research | 2006 ,
2
How Small is Zero Price? The True Value of Free Products
How Small is Zero Price? The True Value of Free Products
Shampan er, K., | Association for Consumer Research | 2006 ,
3
Shopping Goals, Goal Concreteness, and Conditional Promotions
Shopping Goals, Goal Concreteness, and Conditional Promotions
Leonard Lee., | University of Chicago Press | 2006 ,
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