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1
Layered Not Stirred: Negative Mixing for Emotional Intensity
Layered Not Stirred: Negative Mixing for Emotional Intensity
Grasshoff, K., | Association for Consumer Research | 2005 ,
2
Ordering, Layering, and Mixing Emotions: The Impact on Advertising Response
Ordering, Layering, and Mixing Emotions: The Impact on Advertising Response
Grasshoff, K., | Association for Consumer Research | 2005 ,
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