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2 Results:AA:SEKAR RAJU AA:SEKAR RAJU. AA:PRIYALI RAJAGOPAL 0.20 sec.
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1
Attitude Toward a Comparative Advertisement: the Role of an Endorser
Attitude Toward a Comparative Advertisement: the Role of an Endorser
Sekar Raju, | Association for Consumer Research | 2002 ,
2
To Do Or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets
To Do Or Not to Do: Differences in the Cognitive Availability of Action and Inaction Regrets
Priyali Rajagopal, | Association for Consumer Research | 2002 ,
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