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1
Consumer Confidence and Knowledge Calibration
Consumer Confidence and Knowledge Calibration
Moorman, C., | Association for Consumer Research | 2001 ,
2
The Acquisition and Utilization of Information in New Product Alliances : A Strength-of-Ties Perspective
The Acquisition and Utilization of Information in New Product Alliances : A Strength-of-Ties Perspective
Aric Rindfleisch and Christine Moorman, | American Marketing Association | 2001 ,
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