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1
The Role of Cultural Cognition in the Use of Contextual Cues in Product Quality Judgmen
The Role of Cultural Cognition in the Use of Contextual Cues in Product Quality Judgmen
K. Lee, | Association for Consumer Research | 2004 ,
2
Cultural Moderators to Feeling of Ambivalence : When Intra- Versus Inter-Personal Conflict Leads to Feelings of Evaluative Tension
Cultural Moderators to Feeling of Ambivalence : When Intra- Versus Inter-Personal Conflict Leads to Feelings of Evaluative Tension
J.R. Priester, | Association for Consumer Research | 2004 ,
3
The Influence of Cultural Thinking Styles on Evaluative Processes
The Influence of Cultural Thinking Styles on Evaluative Processes
K. Lee, | Association for Consumer Research | 2004 ,
4
A Little Smething for Me and Maybe for You Too: Promotions that Relieve Guilt
A Little Smething for Me and Maybe for You Too: Promotions that Relieve Guilt
S.N. Lee, | Association for Consumer Research | 2004 ,
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