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851
Brain Processes underlying the influence of prior gains and losses on decisions under risk
Brain Processes underlying the influence of prior gains and losses on decisions under risk
kaisa hytonen, | Association for Consumer Research | 2010 ,
852
Multiple systems for choice and valuation : new perpspectives from decision neuroscience
Multiple systems for choice and valuation : new perpspectives from decision neuroscience
Ad Litt, | Association for Consumer Research | 2010 ,
853
Process- versus outcome-focused simulation and the evaluation of new products : the temporal effects on the affective and cognitive dimensions
Process- versus outcome-focused simulation and the evaluation of new products : the temporal effects on the affective and cognitive dimensions
Min Zhao, | Association for Consumer Research | 2010 ,
854
Using process-focused vs. outcome-focused thought to enhance consumer judgement
Using process-focused vs. outcome-focused thought to enhance consumer judgement
Jennifer escalas, | Association for Consumer Research | 2010 ,
855
The Journey to goal attainment : When process focus is engaging
The Journey to goal attainment : When process focus is engaging
Michal Hersenstein, | Association for Consumer Research | 2010 ,
856
The effects of process and outcome simulations on decision making
The effects of process and outcome simulations on decision making
Michal Herzenstein, | Association for Consumer Research | 2010 ,
857
Feeling the pressures : considering the context-dependencies of reactance motivation in underage alcohol cinsumption
Feeling the pressures : considering the context-dependencies of reactance motivation in underage alcohol cinsumption
N. pontus leander, | Association for Consumer Research | 2010 ,
858
Escaping the crosshairs : reactance to identity marketing
Escaping the crosshairs : reactance to identity marketing
Amit Bhattacharjee, | Association for Consumer Research | 2010 ,
859
Financial Incentives and Consumer product choices
Financial Incentives and Consumer product choices
Marco bertini, | Association for Consumer Research | 2010 ,
860
Constraints and Consequences ; Psychological reactance in consumption contexts
Constraints and Consequences ; Psychological reactance in consumption contexts
Amit Bhattacharjee, | Association for Consumer Research | 2010 ,
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Alternative Medicine Review
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