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801
The Effect of Scarcity on Product Evaluation
The Effect of Scarcity on Product Evaluation
Lee S.Y, | Association for Consumer Research | 2011 ,
802
When Does an Attack to the Brand Call for Action? The Role of Self-Brand Connection and Implicit Self-Esteem
When Does an Attack to the Brand Call for Action? The Role of Self-Brand Connection and Implicit Self-Esteem
Lisjak M, | Association for Consumer Research | 2011 ,
803
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Chang C.-T, | Association for Consumer Research | 2011 ,
804
Marketing Leisure Services to Sensation Seekers: The Relationship between Personality and Emotional Response in Novices Using an Artificial Climbing Wall
Marketing Leisure Services to Sensation Seekers: The Relationship between Personality and Emotional Response in Novices Using an Artificial Climbing Wall
McDaniel, S. R, | Association for Consumer Research | 2007 ,
805
Uncertainty, Virtual Consumption, and Prolonged Happiness
Uncertainty, Virtual Consumption, and Prolonged Happiness
Qiu, C, | Association for Consumer Research | 2007 ,
806
Perceived Fairness: Conceptual Framework and Scale Development
Perceived Fairness: Conceptual Framework and Scale Development
Lee-Wingate, S. N, | Association for Consumer Research | 2007 ,
807
It Doesn't Happen to Mine: A Study of the My-Own-Product Positivity Bias for a Defective Product Management
It Doesn't Happen to Mine: A Study of the My-Own-Product Positivity Bias for a Defective Product Management
Kim, J. I, | Association for Consumer Research | 2007 ,
808
New Approaches and Theoretical Synergies in Cross-Cultural Consumer Psychology
New Approaches and Theoretical Synergies in Cross-Cultural Consumer Psychology
Lee, K., | Association for Consumer Research | 2005 ,
809
The Good, the Bad and the Cheap: The Impact of Cultural Orientation on Inferred Motives Behind Bargaining Offers
The Good, the Bad and the Cheap: The Impact of Cultural Orientation on Inferred Motives Behind Bargaining Offers
Valenzuela, A., | Association for Consumer Research | 2005 ,
810
The Joy of Being a Good Citizen
The Joy of Being a Good Citizen
Lee, A. Y., | Association for Consumer Research | 2005 ,
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