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791
Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer and Product Type on Evaluation of Cross-Gender Extensions
Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer and Product Type on Evaluation of Cross-Gender Extensions
Jung, K., | Association for Consumer Research | 2006 ,
792
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
Chang, C.-T, | Association for Consumer Research | 2008 ,
793
Dynamic Pricing on the Internet: A Price Framing Approach
Dynamic Pricing on the Internet: A Price Framing Approach
Lee, F, | Association for Consumer Research | 2008 ,
794
Who Uses Stereotypes Against Saleswomen? Femininity as Self-Schema and Biases in Trust Judgment
Who Uses Stereotypes Against Saleswomen? Femininity as Self-Schema and Biases in Trust Judgment
Lee, E.-J., | Association for Consumer Research | 2008 ,
795
The Effects of Trust Dimensions on Relationship Commitment: The Relative Efficacy and Effect Symmetry
The Effects of Trust Dimensions on Relationship Commitment: The Relative Efficacy and Effect Symmetry
Lee, D.-J, | Association for Consumer Research | 2008 ,
796
The Mediating Role of Consumer Conformity in E-compulsive Buying
The Mediating Role of Consumer Conformity in E-compulsive Buying
Lee, Y.J, | Association for Consumer Research | 2008 ,
797
Building Customer Relationships: A Comparison Across Multiple Service Encounters
Building Customer Relationships: A Comparison Across Multiple Service Encounters
Chiu, H.-C., | Association for Consumer Research | 2007 ,
798
Agent Gender and Sex-Typed Social Influenceability in Online Communication
Agent Gender and Sex-Typed Social Influenceability in Online Communication
Lee, E.-J., | Association for Consumer Research | 2007 ,
799
Using or Losing Self Control: Antecedents of Regulatory Strength and Regulatory Depletion
Using or Losing Self Control: Antecedents of Regulatory Strength and Regulatory Depletion
Koo, M, | Association for Consumer Research | 2007 ,
800
The Effects of Circular and Linear Time Orientations on Personal Savings Estimates and Savings Behavior
The Effects of Circular and Linear Time Orientations on Personal Savings Estimates and Savings Behavior
Tam L, | Association for Consumer Research | 2011 ,
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