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71
Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others
Not Me or Not Them?: The Role of Culture in Discrepant Effects of Health Communication on Self and Others
Yoon, S, | Association for Consumer Research | 2008 ,
72
Understanding Our Behavior as We Age: Effects of Memory and Time Horizons on Beliefs, Preferences, and Choices
Understanding Our Behavior as We Age: Effects of Memory and Time Horizons on Beliefs, Preferences, and Choices
Skurnik, I., | Association for Consumer Research | 2006 ,
73
Affect as Information: The Moderating Roles of Self-Regulatory System and Diagnosticity of Affective Valence
Affect as Information: The Moderating Roles of Self-Regulatory System and Diagnosticity of Affective Valence
Kramer, T., | Association for Consumer Research | 2006 ,
74
The Effects of Contextual Prices on Consumers' Price Evaluation: A Test of Alternative Reference Price Models
The Effects of Contextual Prices on Consumers' Price Evaluation: A Test of Alternative Reference Price Models
Suk, K, | Association for Consumer Research | 2008 ,
75
The Prime of Your Life: The Big Picture of Small Influences
The Prime of Your Life: The Big Picture of Small Influences
Mourey J.A, | Association for Consumer Research | 2011 ,
76
Investment of Self through Process Involvement
Investment of Self through Process Involvement
Atakan S, | Association for Consumer Research | 2011 ,
77
The Prime of Your Life: The Big Picture of Small Influences
The Prime of Your Life: The Big Picture of Small Influences
Mourey J.A, | Association for Consumer Research | 2011 ,
78
Consumer Consideration Sets: Altering Memory, Brand Evaluations, and Choice
Consumer Consideration Sets: Altering Memory, Brand Evaluations, and Choice
Kronlund, A, | Association for Consumer Research | 2007 ,
79
How Stable Are Consumers' Constructed Preferences? A Contrast between Attraction and Compromise Effects
How Stable Are Consumers' Constructed Preferences? A Contrast between Attraction and Compromise Effects
Yoon, S.-O., | Association for Consumer Research | 2005 ,
80
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
Yoon, C., | Association for Consumer Research | 2005 ,
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