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71
The Effects of Contextual Prices on Consumers' Price Evaluation: A Test of Alternative Reference Price Models
The Effects of Contextual Prices on Consumers' Price Evaluation: A Test of Alternative Reference Price Models
Suk, K, | Association for Consumer Research | 2008 ,
72
The Prime of Your Life: The Big Picture of Small Influences
The Prime of Your Life: The Big Picture of Small Influences
Mourey J.A, | Association for Consumer Research | 2011 ,
73
Investment of Self through Process Involvement
Investment of Self through Process Involvement
Atakan S, | Association for Consumer Research | 2011 ,
74
The Prime of Your Life: The Big Picture of Small Influences
The Prime of Your Life: The Big Picture of Small Influences
Mourey J.A, | Association for Consumer Research | 2011 ,
75
Consumer Consideration Sets: Altering Memory, Brand Evaluations, and Choice
Consumer Consideration Sets: Altering Memory, Brand Evaluations, and Choice
Kronlund, A, | Association for Consumer Research | 2007 ,
76
How Stable Are Consumers' Constructed Preferences? A Contrast between Attraction and Compromise Effects
How Stable Are Consumers' Constructed Preferences? A Contrast between Attraction and Compromise Effects
Yoon, S.-O., | Association for Consumer Research | 2005 ,
77
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
Yoon, C., | Association for Consumer Research | 2005 ,
78
"I" versus "They" and "East" versus "West": Cross-Cultural Differences in Perceived Impact of Source Expertise
"I" versus "They" and "East" versus "West": Cross-Cultural Differences in Perceived Impact of Source Expertise
Yoon, S., | Association for Consumer Research | 2005 ,
79
Think It's Good, but Feel It's Bad: Country-of-Origin Effect on Cognition, Affect, and Behavior
Think It's Good, but Feel It's Bad: Country-of-Origin Effect on Cognition, Affect, and Behavior
Han, S., | Association for Consumer Research | 2005 ,
80
Can You Say ``No'' to Being a Sustainable Consumer?
Can You Say ``No'' to Being a Sustainable Consumer?
Oh S, | Association for Consumer Research | 2011 ,
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