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71
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Na, W, | Association for Consumer Research | 2007 ,
72
Me, Myself, and My Choices. The Influence of Self-Awareness on Preference-Behavior Consistency
Me, Myself, and My Choices. The Influence of Self-Awareness on Preference-Behavior Consistency
Goukens, C, | Association for Consumer Research | 2007 ,
73
Virtue, Vice, or Both? The Impact of Context-Induced Guilt on Choice and Consumption of Mixed Foods
Virtue, Vice, or Both? The Impact of Context-Induced Guilt on Choice and Consumption of Mixed Foods
Boesen-Mariani S, | Association for Consumer Research | 2011 ,
74
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Choi W.J, | Association for Consumer Research | 2011 ,
75
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Can Moral Identity Enhance Out-Group Brand Evaluations?: The Moderating Role of Thinking Style
Choi W.J, | Association for Consumer Research | 2011 ,
76
Choice With Inference is Different from Choice without Inference
Choice With Inference is Different from Choice without Inference
Gunasti, K, | Association for Consumer Research | 2007 ,
77
Immediacy Bias in Consumer Attitudes and Choices over Time
Immediacy Bias in Consumer Attitudes and Choices over Time
White, K, | Association for Consumer Research | 2007 ,
78
That's Not What I Wanted: Perspectives on Unwanted Choice Options and Outcomes
That's Not What I Wanted: Perspectives on Unwanted Choice Options and Outcomes
Brucks, M, | Association for Consumer Research | 2007 ,
79
Mood and Choice: The Influence of Self-Relevance, Need for Cognition and Affective Feelings on Consumption Decisions
Mood and Choice: The Influence of Self-Relevance, Need for Cognition and Affective Feelings on Consumption Decisions
Wong, N., | Association for Consumer Research | 2005 ,
80
Why What It Is and Who It Goes To Matters: The Emotional and Experiential Antecedents of Product Disposal Choices
Why What It Is and Who It Goes To Matters: The Emotional and Experiential Antecedents of Product Disposal Choices
Walker, R. E., | Association for Consumer Research | 2005 ,
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