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721
Is Reactance Intentional or Instinctual: Nonconscious Aspects of Reactance Response
Is Reactance Intentional or Instinctual: Nonconscious Aspects of Reactance Response
Zemack-Rugar, Y., | Association for Consumer Research | 2005 ,
722
Breaking Promises: The Role of Psychological Contract Breach in Mediating the Relationship between Marketing Practices and Brand Evaluations
Breaking Promises: The Role of Psychological Contract Breach in Mediating the Relationship between Marketing Practices and Brand Evaluations
Zweig, D., | Association for Consumer Research | 2005 ,
723
Attitudes and Trading Behavior of Stock Market Investors: A Segmentation Approach
Attitudes and Trading Behavior of Stock Market Investors: A Segmentation Approach
Wood, R., | Association for Consumer Research | 2005 ,
724
Expediting versus Deferring Utility: The Effect of Temporal Perspective on Sensitivity to Prospective Duration
Expediting versus Deferring Utility: The Effect of Temporal Perspective on Sensitivity to Prospective Duration
Malkoc, S., | Association for Consumer Research | 2005 ,
725
Strategic Memory Protection in Choice over Time
Strategic Memory Protection in Choice over Time
Zauberman, G., | Association for Consumer Research | 2005 ,
726
Managing Memories for Emotions: Formation, Retrieval and Protection
Managing Memories for Emotions: Formation, Retrieval and Protection
Ratner, R. K., | Association for Consumer Research | 2005 ,
727
The Role of Anticipated Regret in the Endowment Effect
The Role of Anticipated Regret in the Endowment Effect
Zhang, Y., | Association for Consumer Research | 2005 ,
728
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
Zhang, Y., | Association for Consumer Research | 2005 ,
729
Brands as Means in Consumer Goal Systems
Brands as Means in Consumer Goal Systems
Zhang, M., | Association for Consumer Research | 2005 ,
730
The Application of Goal Systems Theory to Consumer Behavior
The Application of Goal Systems Theory to Consumer Behavior
Mitchell, A., | Association for Consumer Research | 2005 ,
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