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701
When (and How) Does Metacognitive Experience Affect Consumer Behavior
When (and How) Does Metacognitive Experience Affect Consumer Behavior
Manoj Thomas, | Association for Consumer Research | 2010 ,
702
When 12 Months is Not the Same as One Year: Antecedents of Confidence in Consumer Budgets
When 12 Months is Not the Same as One Year: Antecedents of Confidence in Consumer Budgets
Gülden Ülkümen, | Association for Consumer Research | 2010 ,
703
Affect Intensity, Gender and the Expression of Response to Advertising Appeals
Affect Intensity, Gender and the Expression of Response to Advertising Appeals
D.J. Moore, | Association for Consumer Research | 2004 ,
704
Will I Get My Money's Worth? Inferring Product Value Based on Predictions about Relative Use
Will I Get My Money's Worth? Inferring Product Value Based on Predictions about Relative Use
Rebecca Hamilton, | Association for Consumer Research | 2010 ,
705
When Behavioral Frequency Judgments Depend on Incidental Emotions
When Behavioral Frequency Judgments Depend on Incidental Emotions
Geeta Menon, | Association for Consumer Research | 2010 ,
706
How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay
How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay
Antonia Mantonakis, | Association for Consumer Research | 2010 ,
707
Setting the Stage: How Frames of Reference May Be Influencing Your Behavior
Setting the Stage: How Frames of Reference May Be Influencing Your Behavior
Rebecca Hamilton, | Association for Consumer Research | 2010 ,
708
A Little Smething for Me and Maybe for You Too: Promotions that Relieve Guilt
A Little Smething for Me and Maybe for You Too: Promotions that Relieve Guilt
S.N. Lee, | Association for Consumer Research | 2004 ,
709
Tha Interactive Effect of Affective Forecasting and Mood on Performance and Product Goals
Tha Interactive Effect of Affective Forecasting and Mood on Performance and Product Goals
Karthik Easwar, | Association for Consumer Research | 2010 ,
710
Take Aversion vs. the Joy of Giving: Another Case of Asymmetry
Take Aversion vs. the Joy of Giving: Another Case of Asymmetry
M.A. Strahilevitz, | Association for Consumer Research | 2004 ,
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