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691
Development of the Brand Experience Scale
Development of the Brand Experience Scale
Zarantonello, L, | Association for Consumer Research | 2007 ,
692
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
Zhang, Y, | Association for Consumer Research | 2007 ,
693
The Role of Fictionality on Gender Differences in Responses to Emotional Melodramatic Entertainment
The Role of Fictionality on Gender Differences in Responses to Emotional Melodramatic Entertainment
Argo, J. J, | Association for Consumer Research | 2007 ,
694
Giving an "E-Human Touch" to E-Tailing: The Moderating Roles of Static Information Quantity and Consumption Motive in the Effectiveness of a Virtual Salesperson
Giving an "E-Human Touch" to E-Tailing: The Moderating Roles of Static Information Quantity and Consumption Motive in the Effectiveness of a Virtual Salesperson
Wan, F, | Association for Consumer Research | 2007 ,
695
The Effect of an Integrated Virtual Community on The Evaluation of an Online Store: Findings From an Internet Experiment
The Effect of an Integrated Virtual Community on The Evaluation of an Online Store: Findings From an Internet Experiment
Domma P, | Association for Consumer Research | 2011 ,
696
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
Zhang C.Y.Z, | Association for Consumer Research | 2011 ,
697
When Closer is Better: The Influence of Physical Distance on Consumer Judgment of Product Effectiveness
When Closer is Better: The Influence of Physical Distance on Consumer Judgment of Product Effectiveness
Li X, | Association for Consumer Research | 2011 ,
698
Making and Consuming Places: From Discrete Things to the Big Picture
Making and Consuming Places: From Discrete Things to the Big Picture
Arsel Z, | Association for Consumer Research | 2011 ,
699
Making and Consuming Places: From Discrete Things to the Big Picture
Making and Consuming Places: From Discrete Things to the Big Picture
Arsel Z, | Association for Consumer Research | 2011 ,
700
Understanding Consumers' Perceptions of Fashion
Understanding Consumers' Perceptions of Fashion
Zhang, J, | Association for Consumer Research | 2007 ,
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