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691
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Guilt Appeals in Green Advertising: Influences of Issue Proximity and Environmental Involvement
Chang C.-T, | Association for Consumer Research | 2011 ,
692
Marketing Leisure Services to Sensation Seekers: The Relationship between Personality and Emotional Response in Novices Using an Artificial Climbing Wall
Marketing Leisure Services to Sensation Seekers: The Relationship between Personality and Emotional Response in Novices Using an Artificial Climbing Wall
McDaniel, S. R, | Association for Consumer Research | 2007 ,
693
Uncertainty, Virtual Consumption, and Prolonged Happiness
Uncertainty, Virtual Consumption, and Prolonged Happiness
Qiu, C, | Association for Consumer Research | 2007 ,
694
It Doesn't Happen to Mine: A Study of the My-Own-Product Positivity Bias for a Defective Product Management
It Doesn't Happen to Mine: A Study of the My-Own-Product Positivity Bias for a Defective Product Management
Kim, J. I, | Association for Consumer Research | 2007 ,
695
New Approaches and Theoretical Synergies in Cross-Cultural Consumer Psychology
New Approaches and Theoretical Synergies in Cross-Cultural Consumer Psychology
Lee, K., | Association for Consumer Research | 2005 ,
696
The Good, the Bad and the Cheap: The Impact of Cultural Orientation on Inferred Motives Behind Bargaining Offers
The Good, the Bad and the Cheap: The Impact of Cultural Orientation on Inferred Motives Behind Bargaining Offers
Valenzuela, A., | Association for Consumer Research | 2005 ,
697
The Joy of Being a Good Citizen
The Joy of Being a Good Citizen
Lee, A. Y., | Association for Consumer Research | 2005 ,
698
Conditional Coupons: Preference Uncertainty and Spending Goals
Conditional Coupons: Preference Uncertainty and Spending Goals
Lee, L., | Association for Consumer Research | 2005 ,
699
The Influence of Primary and Secondary Goals on Consumer Decision Making
The Influence of Primary and Secondary Goals on Consumer Decision Making
Lee, L., | Association for Consumer Research | 2005 ,
700
The Effects of Goal-compatible Associations on Brand Evaluation
The Effects of Goal-compatible Associations on Brand Evaluation
Labroo, A. A., | Association for Consumer Research | 2005 ,
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