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691
Perceived Fairness: Conceptual Framework and Scale Development
Perceived Fairness: Conceptual Framework and Scale Development
Lee-Wingate, S. N, | Association for Consumer Research | 2007 ,
692
It Doesn't Happen to Mine: A Study of the My-Own-Product Positivity Bias for a Defective Product Management
It Doesn't Happen to Mine: A Study of the My-Own-Product Positivity Bias for a Defective Product Management
Kim, J. I, | Association for Consumer Research | 2007 ,
693
New Approaches and Theoretical Synergies in Cross-Cultural Consumer Psychology
New Approaches and Theoretical Synergies in Cross-Cultural Consumer Psychology
Lee, K., | Association for Consumer Research | 2005 ,
694
The Good, the Bad and the Cheap: The Impact of Cultural Orientation on Inferred Motives Behind Bargaining Offers
The Good, the Bad and the Cheap: The Impact of Cultural Orientation on Inferred Motives Behind Bargaining Offers
Valenzuela, A., | Association for Consumer Research | 2005 ,
695
The Joy of Being a Good Citizen
The Joy of Being a Good Citizen
Lee, A. Y., | Association for Consumer Research | 2005 ,
696
Conditional Coupons: Preference Uncertainty and Spending Goals
Conditional Coupons: Preference Uncertainty and Spending Goals
Lee, L., | Association for Consumer Research | 2005 ,
697
The Influence of Primary and Secondary Goals on Consumer Decision Making
The Influence of Primary and Secondary Goals on Consumer Decision Making
Lee, L., | Association for Consumer Research | 2005 ,
698
The Effects of Goal-compatible Associations on Brand Evaluation
The Effects of Goal-compatible Associations on Brand Evaluation
Labroo, A. A., | Association for Consumer Research | 2005 ,
699
The Role of Goal-Related Associations in Judgment and Behavior
The Role of Goal-Related Associations in Judgment and Behavior
Labroo, A. A., | Association for Consumer Research | 2005 ,
700
Schematic Processing of Brand Information: The Impact of Causally Central Attributes on the Responses to Brands
Schematic Processing of Brand Information: The Impact of Causally Central Attributes on the Responses to Brands
Jee, J., | Association for Consumer Research | 2005 ,
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