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671
When Does an Attack to the Brand Call for Action? The Role of Self-Brand Connection and Implicit Self-Esteem
When Does an Attack to the Brand Call for Action? The Role of Self-Brand Connection and Implicit Self-Esteem
Lisjak M, | Association for Consumer Research | 2011 ,
672
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Litt A, | Association for Consumer Research | 2011 ,
673
Inferential and Perceptual Influences of Affective Expectations on Judgments of Experienced Affect
Inferential and Perceptual Influences of Affective Expectations on Judgments of Experienced Affect
Handley, I, | Association for Consumer Research | 2007 ,
674
The Relationship Between Consumer Guilt and Shopping Behavior
The Relationship Between Consumer Guilt and Shopping Behavior
Bei, L.-T, | Association for Consumer Research | 2007 ,
675
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
676
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Mental Visual Imagery, Authenticity and Consumers' Attitude Formation towards Licensed Brands
Liu, J.-Y. M, | Association for Consumer Research | 2007 ,
677
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
The Moderating Role of Need for Cognition and Counterfactual Thinking on Product Evaluation
Wang, K.-Y, | Association for Consumer Research | 2007 ,
678
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Perceived Variability, Category Size, and the Relative Effectiveness of"Leading Brand" Versus "Best in Class" Comparative Advertising Claims
Yang, X, | Association for Consumer Research | 2007 ,
679
Linguistic Differences between Chinese and English and Their Effects on Consumer's Ability to Generate Images
Linguistic Differences between Chinese and English and Their Effects on Consumer's Ability to Generate Images
Liang, B, | Association for Consumer Research | 2007 ,
680
Dirty Little Secret: Home Chaos and Professional Organizer
Dirty Little Secret: Home Chaos and Professional Organizer
Belk, R, | Association for Consumer Research | 2007 ,
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