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671
Uncertainty, Virtual Consumption, and Prolonged Happiness
Uncertainty, Virtual Consumption, and Prolonged Happiness
Qiu, C, | Association for Consumer Research | 2007 ,
672
Perceived Fairness: Conceptual Framework and Scale Development
Perceived Fairness: Conceptual Framework and Scale Development
Lee-Wingate, S. N, | Association for Consumer Research | 2007 ,
673
It Doesn't Happen to Mine: A Study of the My-Own-Product Positivity Bias for a Defective Product Management
It Doesn't Happen to Mine: A Study of the My-Own-Product Positivity Bias for a Defective Product Management
Kim, J. I, | Association for Consumer Research | 2007 ,
674
New Approaches and Theoretical Synergies in Cross-Cultural Consumer Psychology
New Approaches and Theoretical Synergies in Cross-Cultural Consumer Psychology
Lee, K., | Association for Consumer Research | 2005 ,
675
The Good, the Bad and the Cheap: The Impact of Cultural Orientation on Inferred Motives Behind Bargaining Offers
The Good, the Bad and the Cheap: The Impact of Cultural Orientation on Inferred Motives Behind Bargaining Offers
Valenzuela, A., | Association for Consumer Research | 2005 ,
676
The Joy of Being a Good Citizen
The Joy of Being a Good Citizen
Lee, A. Y., | Association for Consumer Research | 2005 ,
677
The Effects of Goal-compatible Associations on Brand Evaluation
The Effects of Goal-compatible Associations on Brand Evaluation
Labroo, A. A., | Association for Consumer Research | 2005 ,
678
The Role of Goal-Related Associations in Judgment and Behavior
The Role of Goal-Related Associations in Judgment and Behavior
Labroo, A. A., | Association for Consumer Research | 2005 ,
679
Schematic Processing of Brand Information: The Impact of Causally Central Attributes on the Responses to Brands
Schematic Processing of Brand Information: The Impact of Causally Central Attributes on the Responses to Brands
Jee, J., | Association for Consumer Research | 2005 ,
680
Aligning Consumers Around Low-carbon Competitiveness: Evidence from an Online Experiment
Aligning Consumers Around Low-carbon Competitiveness: Evidence from an Online Experiment
Lee J.J.-A, | Association for Consumer Research | 2011 ,
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