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661
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Ambiguity of Direct Experience and Product Specification Effects on Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
662
Opportunity or Challenge? The Impact of Exposure to Similar Extensions on the Extensions of Late Movers
Opportunity or Challenge? The Impact of Exposure to Similar Extensions on the Extensions of Late Movers
Kim H, | Association for Consumer Research | 2011 ,
663
Who Determines the Ideal Self?: A Comparative Analysis of Non-Verbal Communication
Who Determines the Ideal Self?: A Comparative Analysis of Non-Verbal Communication
Kimura J, | Association for Consumer Research | 2011 ,
664
Perceptual Prominence Effects in Consumer Choice
Perceptual Prominence Effects in Consumer Choice
Park S, | Association for Consumer Research | 2011 ,
665
When It Hurts to Have Good Image: Context Effects Without a Context
When It Hurts to Have Good Image: Context Effects Without a Context
Hyeong Min Kim, | Association for Consumer Research | 2002 ,
666
Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality
Acceptance of Brand Extensions: Interactive Influences of Product Category Similarity, Typicality of Claimed Benefits, and Brand Relationship Quality
Jong-Won Park, | Association for Consumer Research | 2002 ,
667
Hearing Voices: the Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Hearing Voices: the Impact of Announcer Speech Characteristics on Consumer Response to Broadcast Advertising
Amitava Chattopadhyay, | Association for Consumer Research | 2002 ,
668
Small Print Versus Large Print: Consumer Evaluations of Different Rebate Ad Formats
Small Print Versus Large Print: Consumer Evaluations of Different Rebate Ad Formats
Hyeong-Min Kim, | Association for Consumer Research | 2002 ,
669
Interpreting Labor Supply Regressions in a Model of Full- and Part-Time Work
Interpreting Labor Supply Regressions in a Model of Full- and Part-Time Work
Yongsung Chang, | American Economic Assn | 2011 ,
670
How Well Is US Intrafirm Trade Measured?
How Well Is US Intrafirm Trade Measured?
Kim J. Ruhl, | American Economic Assn | 2015 ,
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