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651
Cross-Cultural Differences in Brand Cognitive Structures
Cross-Cultural Differences in Brand Cognitive Structures
Ng, S., | Association for Consumer Research | 2005 ,
652
Further Evidence of Public and Private Meanings: Moving from Possessions to Brands
Further Evidence of Public and Private Meanings: Moving from Possessions to Brands
Campbell, R. M., | Association for Consumer Research | 2005 ,
653
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
Dahl, D. W., | Association for Consumer Research | 2005 ,
654
Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase
Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase
Honea, H., | Association for Consumer Research | 2005 ,
655
Faulty Reasoning Factors Underlying the Gambler's Ruin
Faulty Reasoning Factors Underlying the Gambler's Ruin
Raghunathan, R., | Association for Consumer Research | 2005 ,
656
Spending Time vs. Spending Money
Spending Time vs. Spending Money
Okada, E. M., | Association for Consumer Research | 2005 ,
657
Forget Negotiation: The Non-Dialectical Model of Identity Project by Extreme Sports Participants
Forget Negotiation: The Non-Dialectical Model of Identity Project by Extreme Sports Participants
Hong S, | Association for Consumer Research | 2011 ,
658
Understanding Preference Revision and Concession in Joint Decisions
Understanding Preference Revision and Concession in Joint Decisions
H. Onur Bodur, | Association for Consumer Research | 2002 ,
659
Special Session Summary Consumer Preference Development
Special Session Summary Consumer Preference Development
Steve Hoeffler, | Association for Consumer Research | 2002 ,
660
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Giana M. Eckhardt, | Association for Consumer Research | 2002 ,
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