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651
Understanding Consumer Enjoyment and Happiness
Understanding Consumer Enjoyment and Happiness
Williams, T. P., | Association for Consumer Research | 2006 ,
652
Consumers' Privacy Concerns and Willingness to Provide Marketing-Related Personal Information Online
Consumers' Privacy Concerns and Willingness to Provide Marketing-Related Personal Information Online
Nam, C., | Association for Consumer Research | 2006 ,
653
What Do They Say About "Friends?"
What Do They Say About "Friends?"
Chiou, J.-S., | Association for Consumer Research | 2006 ,
654
When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery
When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery
Qiu, C, | Association for Consumer Research | 2008 ,
655
Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer and Product Type on Evaluation of Cross-Gender Extensions
Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer and Product Type on Evaluation of Cross-Gender Extensions
Jung, K., | Association for Consumer Research | 2006 ,
656
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
Chang, C.-T, | Association for Consumer Research | 2008 ,
657
Dynamic Pricing on the Internet: A Price Framing Approach
Dynamic Pricing on the Internet: A Price Framing Approach
Lee, F, | Association for Consumer Research | 2008 ,
658
The Effects of Trust Dimensions on Relationship Commitment: The Relative Efficacy and Effect Symmetry
The Effects of Trust Dimensions on Relationship Commitment: The Relative Efficacy and Effect Symmetry
Lee, D.-J, | Association for Consumer Research | 2008 ,
659
The Mediating Role of Consumer Conformity in E-compulsive Buying
The Mediating Role of Consumer Conformity in E-compulsive Buying
Lee, Y.J, | Association for Consumer Research | 2008 ,
660
Building Customer Relationships: A Comparison Across Multiple Service Encounters
Building Customer Relationships: A Comparison Across Multiple Service Encounters
Chiu, H.-C., | Association for Consumer Research | 2007 ,
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