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641
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Visualization and New Product Evaluation: The Role of Memory- and Imagination-Focused Visualization
Zhao, M, | Association for Consumer Research | 2007 ,
642
Consuming Hyperplaces: Servicescape, Service-Escape, and the Production of the Servicespace
Consuming Hyperplaces: Servicescape, Service-Escape, and the Production of the Servicespace
Houliez, C., | Association for Consumer Research | 2007 ,
643
Intending To Be Ethical: An Examination of Consumer Choice in Sweatshop Avoidance
Intending To Be Ethical: An Examination of Consumer Choice in Sweatshop Avoidance
Shaw, D, | Association for Consumer Research | 2007 ,
644
Effectively Communicating New Product Benefits to Consumers: The Use of Analogy versus Literal Similarity
Effectively Communicating New Product Benefits to Consumers: The Use of Analogy versus Literal Similarity
El Houssi, A. A., | Association for Consumer Research | 2005 ,
645
Mental Simulation and Preference Stability over Time
Mental Simulation and Preference Stability over Time
Zhao, M., | Association for Consumer Research | 2005 ,
646
Crisis of Confidence: Re-narrating the Consumer-Professional Discourse
Crisis of Confidence: Re-narrating the Consumer-Professional Discourse
Laing, A., | Association for Consumer Research | 2005 ,
647
Identifying and Using Emergent Consumers in Developing Radical Innovations
Identifying and Using Emergent Consumers in Developing Radical Innovations
Hoffman, D. L., | Association for Consumer Research | 2005 ,
648
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
Hoeffler, S., | Association for Consumer Research | 2005 ,
649
New Approaches for Measuring Consumer Preferences for Really New Products
New Approaches for Measuring Consumer Preferences for Really New Products
Hoffman, D., | Association for Consumer Research | 2005 ,
650
The Fading of Optimism: Temporal Changes in Expectations about Product Performance
The Fading of Optimism: Temporal Changes in Expectations about Product Performance
Monga, A., | Association for Consumer Research | 2005 ,
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