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641
The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing
The Roles of Product Characteristics and Framing Effects in the Effectiveness of Cause-Related Marketing
Chang, C.-T, | Association for Consumer Research | 2008 ,
642
Alleviating Mommy's Guilt: Emotional Expression and Guilt Appeals in Advertising
Alleviating Mommy's Guilt: Emotional Expression and Guilt Appeals in Advertising
Lee-Wingate, S. N., | Association for Consumer Research | 2006 ,
643
Understanding Consumer Enjoyment and Happiness
Understanding Consumer Enjoyment and Happiness
Williams, T. P., | Association for Consumer Research | 2006 ,
644
Consumers' Privacy Concerns and Willingness to Provide Marketing-Related Personal Information Online
Consumers' Privacy Concerns and Willingness to Provide Marketing-Related Personal Information Online
Nam, C., | Association for Consumer Research | 2006 ,
645
What Do They Say About "Friends?"
What Do They Say About "Friends?"
Chiou, J.-S., | Association for Consumer Research | 2006 ,
646
When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery
When Uncertainty Brings Pleasure: The Role of Outcome Imageability and Mental Imagery
Qiu, C, | Association for Consumer Research | 2008 ,
647
Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer and Product Type on Evaluation of Cross-Gender Extensions
Cross-Gender Brand Extensions: Effects of Gender of Brand, Gender of Consumer and Product Type on Evaluation of Cross-Gender Extensions
Jung, K., | Association for Consumer Research | 2006 ,
648
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
All Charity Advertisements Are Not Created Equal: Influences of Message Framing, Vividness Valence, and Number Size Framing
Chang, C.-T, | Association for Consumer Research | 2008 ,
649
Dynamic Pricing on the Internet: A Price Framing Approach
Dynamic Pricing on the Internet: A Price Framing Approach
Lee, F, | Association for Consumer Research | 2008 ,
650
Who Uses Stereotypes Against Saleswomen? Femininity as Self-Schema and Biases in Trust Judgment
Who Uses Stereotypes Against Saleswomen? Femininity as Self-Schema and Biases in Trust Judgment
Lee, E.-J., | Association for Consumer Research | 2008 ,
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