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631
Faulty Reasoning Factors Underlying the Gambler's Ruin
Faulty Reasoning Factors Underlying the Gambler's Ruin
Raghunathan, R., | Association for Consumer Research | 2005 ,
632
Spending Time vs. Spending Money
Spending Time vs. Spending Money
Okada, E. M., | Association for Consumer Research | 2005 ,
633
Forget Negotiation: The Non-Dialectical Model of Identity Project by Extreme Sports Participants
Forget Negotiation: The Non-Dialectical Model of Identity Project by Extreme Sports Participants
Hong S, | Association for Consumer Research | 2011 ,
634
Understanding Preference Revision and Concession in Joint Decisions
Understanding Preference Revision and Concession in Joint Decisions
H. Onur Bodur, | Association for Consumer Research | 2002 ,
635
Special Session Summary Consumer Preference Development
Special Session Summary Consumer Preference Development
Steve Hoeffler, | Association for Consumer Research | 2002 ,
636
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Cultural Paradoxes Reflected in Brand Meaning: Mcdonald=S in Shanghai China
Giana M. Eckhardt, | Association for Consumer Research | 2002 ,
637
Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
Does Advertising Based on Gender Equality Work and Which Consumer Groups Should be Addressed?
Bambauer-Sachse S, | Association for Consumer Research | 2011 ,
638
Brand Communities and Personal Identities: Negotiations in Cyberspace
Brand Communities and Personal Identities: Negotiations in Cyberspace
Hope Jensen Schau, | Association for Consumer Research | 2002 ,
639
Conceptualizing Newness and Positioning Really New Products
Conceptualizing Newness and Positioning Really New Products
Steve Hoeffler, | Association for Consumer Research | 2002 ,
640
Promoting the Effective Use of Counterfactual Generation to Tackle Negative Consumption
Promoting the Effective Use of Counterfactual Generation to Tackle Negative Consumption
Ho C.K.Y, | Association for Consumer Research | 2011 ,
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