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621
Mental Simulation and Preference Stability over Time
Mental Simulation and Preference Stability over Time
Zhao, M., | Association for Consumer Research | 2005 ,
622
Crisis of Confidence: Re-narrating the Consumer-Professional Discourse
Crisis of Confidence: Re-narrating the Consumer-Professional Discourse
Laing, A., | Association for Consumer Research | 2005 ,
623
Identifying and Using Emergent Consumers in Developing Radical Innovations
Identifying and Using Emergent Consumers in Developing Radical Innovations
Hoffman, D. L., | Association for Consumer Research | 2005 ,
624
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
The Role of Positioning in Building Evolutionary Bridges for Revolutionary Products
Hoeffler, S., | Association for Consumer Research | 2005 ,
625
New Approaches for Measuring Consumer Preferences for Really New Products
New Approaches for Measuring Consumer Preferences for Really New Products
Hoffman, D., | Association for Consumer Research | 2005 ,
626
The Fading of Optimism: Temporal Changes in Expectations about Product Performance
The Fading of Optimism: Temporal Changes in Expectations about Product Performance
Monga, A., | Association for Consumer Research | 2005 ,
627
Cross-Cultural Differences in Brand Cognitive Structures
Cross-Cultural Differences in Brand Cognitive Structures
Ng, S., | Association for Consumer Research | 2005 ,
628
Further Evidence of Public and Private Meanings: Moving from Possessions to Brands
Further Evidence of Public and Private Meanings: Moving from Possessions to Brands
Campbell, R. M., | Association for Consumer Research | 2005 ,
629
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
Guilt and Purchase Commitment: Understanding Feelings of Guilt in a Retail Purchase Context
Dahl, D. W., | Association for Consumer Research | 2005 ,
630
Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase
Investigating the Impact of Negative Self-Conscious Emotions on Consumer Memory, Processing, and Purchase
Honea, H., | Association for Consumer Research | 2005 ,
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