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51
Customer Satisfaction and Stock Returns Risk
Customer Satisfaction and Stock Returns Risk
Kapil R. Tuli and Sundar G. Bharadwaj, | American Marketing Association | 2009 ,
52
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Conceptualizing and Measuring the Monetary Value of Brand Extensions : The Case of Motion Pictures
Thorsten Hennig-Thurau, | American Marketing Association | 2009 ,
53
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Evaluating the Financial Impact of Branding Using Trademarks : A Framework and Empirical Evidence
Alexander Krasnikov, | American Marketing Association | 2009 ,
54
Valuing Branded Businesses
Valuing Branded Businesses
Natalie Mizik and Robert Jacobson, | American Marketing Association | 2009 ,
55
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
Expanding the Role of Marketing : From Customer Equity to Market Capitalization
V. Kumar and Denish Shah, | American Marketing Association | 2009 ,
56
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Marketing Strategy and Wall Street : Nailing down Marketing's Impact
Dominique M. Hanssens, | American Marketing Association | 2009 ,
57
The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
The Robustness of the Effects of Consumers' Participation in Market Research : The Case of Service Quality Evaluations
Chezy Ofir, | American Marketing Association | 2009 ,
58
Determinants of Pay Levels and Structures in Sales Organizations
Determinants of Pay Levels and Structures in Sales Organizations
Dominique Rouziès, | American Marketing Association | 2009 ,
59
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Corporate Hypocrisy : Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Tillmann Wagner, | American Marketing Association | 2009 ,
60
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
The Impact of Customer Relationship Management Implementation on Cost and Profit Efficiencies : Evidence from the U.S. Commercial Banking Industry
Alexander Krasnikov, | American Marketing Association | 2009 ,
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