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561
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
Zhang, Y., | Association for Consumer Research | 2006 ,
562
Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice
Background Goals in the Foreground: The Overriding Effect of Nonconscious Goals on Consumer Choice
Kim, H.J, | Association for Consumer Research | 2008 ,
563
The Impact of Price Sequences on Preference and Choice
The Impact of Price Sequences on Preference and Choice
Dolansky, E, | Association for Consumer Research | 2008 ,
564
Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making
Too Old to Choose? The Effects of Age and Age Related Constructs on Consumer Decision Making
Evanschitzky, H, | Association for Consumer Research | 2008 ,
565
Time Pressure and the Compromise and Attraction Effects in Choice
Time Pressure and the Compromise and Attraction Effects in Choice
Lin, C.-H, | Association for Consumer Research | 2008 ,
566
Dazed and Confused by Choice: Antecedents and Consequences of Consumers' Desire for Choice Freedom
Dazed and Confused by Choice: Antecedents and Consequences of Consumers' Desire for Choice Freedom
Botti, S, | Association for Consumer Research | 2008 ,
567
The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes
The Best Offense is a Good Defense: Consumers' Defense-Motivated Strategies and their Effects on Memory, Choice, Preferences and Tastes
Zemborain, M., | Association for Consumer Research | 2008 ,
568
Considering the Alternatives: Cognitive Mechanisms Underlying Choice Processes
Considering the Alternatives: Cognitive Mechanisms Underlying Choice Processes
Kassam, K., | Association for Consumer Research | 2008 ,
569
Consuming Uncertainty: Feelings, Expectations, and Wishful Thinking in Consumer Choice and Experience
Consuming Uncertainty: Feelings, Expectations, and Wishful Thinking in Consumer Choice and Experience
Andrade, E.B., | Association for Consumer Research | 2008 ,
570
What's Your Motivation? Affective and Cognitive Processes that Motivate Behavior and Choices
What's Your Motivation? Affective and Cognitive Processes that Motivate Behavior and Choices
Goldsmith, K, | Association for Consumer Research | 2008 ,
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