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541
Loss Aversion and Predictions of Utility
Loss Aversion and Predictions of Utility
Schkade, D., | Association for Consumer Research | 2005 ,
542
Individual Differences in Loss Aversion
Individual Differences in Loss Aversion
Goldstein, D., | Association for Consumer Research | 2005 ,
543
Contracting for Loyalty
Contracting for Loyalty
Fournier, S., | Association for Consumer Research | 2005 ,
544
Through the Looking Glass: How a Brand's Malleability Mirrors the Self
Through the Looking Glass: How a Brand's Malleability Mirrors the Self
Yorkston, E. A., | Association for Consumer Research | 2005 ,
545
Building Loyalty in an Online Environment: The Moderating Role of Flow
Building Loyalty in an Online Environment: The Moderating Role of Flow
Gupta, R., | Association for Consumer Research | 2005 ,
546
Westernization of Cultural Values in Korean Advertising: A Longitudinal Content Analysis of Magazine Ads from 1968-1998
Westernization of Cultural Values in Korean Advertising: A Longitudinal Content Analysis of Magazine Ads from 1968-1998
Han, S., | Association for Consumer Research | 2005 ,
547
A Multi-Perspective Approach to Family Communication and Parental Control of TV Viewing
A Multi-Perspective Approach to Family Communication and Parental Control of TV Viewing
Bakir, A., | Association for Consumer Research | 2005 ,
548
Beyond the Camera Lens: A Look Inside the Photo-Taking Culture of Korea's Youth
Beyond the Camera Lens: A Look Inside the Photo-Taking Culture of Korea's Youth
Seo, J., | Association for Consumer Research | 2005 ,
549
Order Effects on Social Attitude in an Eastern Culture: Implications For Cross-Cultural Consumer Research
Order Effects on Social Attitude in an Eastern Culture: Implications For Cross-Cultural Consumer Research
Yung-Chien Lou, | Association for Consumer Research | 2002 ,
550
Whether You Win or Whether You Lose: The Differential Risk of Priming the Deliberative and Affective Systems in On-line Auctions
Whether You Win or Whether You Lose: The Differential Risk of Priming the Deliberative and Affective Systems in On-line Auctions
Steinhart Y, | Association for Consumer Research | 2011 ,
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