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41
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
When Thinking Beats Doing: The Role of Optimistic Expectations on Goal-Based Choice
Zhang, Y., | Association for Consumer Research | 2006 ,
42
The Effect of Self-Construal on Impulsive Consumption
The Effect of Self-Construal on Impulsive Consumption
Zhang, Y, | Association for Consumer Research | 2008 ,
43
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Culture Matters: The Impract of Power-Distance Belief on Consumers' Impulsive Buying Tendency
Zhang, Y, | Association for Consumer Research | 2008 ,
44
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
The Dilution Model: How Additional Goals Undermine the Perceived Effectiveness of a Common Means
Zhang, Y, | Association for Consumer Research | 2007 ,
45
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
I'd Rather Wait 30 Days Than One Month: The Unit Effect in Time Perception
Zhang C.Y.Z, | Association for Consumer Research | 2011 ,
46
Understanding Consumers' Perceptions of Fashion
Understanding Consumers' Perceptions of Fashion
Zhang, J, | Association for Consumer Research | 2007 ,
47
The Impact of Culture Orientation on Consumption Impulsiveness and Beer Consumption
The Impact of Culture Orientation on Consumption Impulsiveness and Beer Consumption
Zhang, Y, | Association for Consumer Research | 2007 ,
48
Thinking About the Future
Thinking About the Future
Zhang, Y., | Association for Consumer Research | 2007 ,
49
The Role of Anticipated Regret in the Endowment Effect
The Role of Anticipated Regret in the Endowment Effect
Zhang, Y., | Association for Consumer Research | 2005 ,
50
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
It is Up to Who I Am to Spread Positive or Negative Word of Mouth to My Best Friend
Zhang, Y., | Association for Consumer Research | 2005 ,
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