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41
`Do I Know You?': Constraints on the Recognition of the Celebrity Endorser
`Do I Know You?': Constraints on the Recognition of the Celebrity Endorser
Henderson, G. R., | Association for Consumer Research | 2006 ,
42
Understanding Consumer Enjoyment and Happiness
Understanding Consumer Enjoyment and Happiness
Williams, T. P., | Association for Consumer Research | 2006 ,
43
Indulgence and Guilt: Evaluating the Boundaries of Consumers' Guilt-Management Strategies
Indulgence and Guilt: Evaluating the Boundaries of Consumers' Guilt-Management Strategies
Williams, P., | Association for Consumer Research | 2008 ,
44
Did You Know that Questioning Consumers Can Change Behavior?: New Research and Future Directions on the Question-Behavior Effect
Did You Know that Questioning Consumers Can Change Behavior?: New Research and Future Directions on the Question-Behavior Effect
Williams, P, | Association for Consumer Research | 2007 ,
45
The Director's Cut: Exploring Cultural Implications in HIV/AIDS Communication from the Producer's Perspective
The Director's Cut: Exploring Cultural Implications in HIV/AIDS Communication from the Producer's Perspective
Scott, A. D, | Association for Consumer Research | 2007 ,
46
Layered Not Stirred: Negative Mixing for Emotional Intensity
Layered Not Stirred: Negative Mixing for Emotional Intensity
Grasshoff, K., | Association for Consumer Research | 2005 ,
47
Ordering, Layering, and Mixing Emotions: The Impact on Advertising Response
Ordering, Layering, and Mixing Emotions: The Impact on Advertising Response
Grasshoff, K., | Association for Consumer Research | 2005 ,
48
The `Nature' Of Life: How the Physical World Colors Impressions, Informs Decisions, and Shapes Who We Are
The `Nature' Of Life: How the Physical World Colors Impressions, Informs Decisions, and Shapes Who We Are
Ackerman J.M, | Association for Consumer Research | 2011 ,
49
Special Session Summary Consumers' Perceptions of Persuasive Intent: Examining Consumer Persuasion Knowledge
Special Session Summary Consumers' Perceptions of Persuasive Intent: Examining Consumer Persuasion Knowledge
Patti Williams, | Association for Consumer Research | 2002 ,
50
Retail Redlining-An Initial Formulation
Retail Redlining-An Initial Formulation
D Rozario, D., | Association for Consumer Research | 2003 ,
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