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저자
- Leigh, James H. (12+)
- Feynman,Richard P (2+)
- Felipe Barrera-Osorio (1+)
- Drolet, Aimee Leigh. (1+)
- Craft , John E. (1+)
출판사
- Addison Wesley (2+)
- American Marketing Association (2+)
- Ann Arbor, Mich., Division of Research, Graduate School of Business Administration, University of Michigan, 1983. (2+)
- Ann Arbor, Mich., Division of Research, Graduate School of Business Administration, University of Michigan, 1984. (2+)
- Ann Arbor, Mich., Division of Research, Graduate School of Business Administration, University of Michigan, 1985. (2+)
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