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41
Consumer Response to Drug Risk Information: The Role of Positive Affect
Consumer Response to Drug Risk Information: The Role of Positive Affect
Anthony D. Cox, | American Marketing Association | 2010 ,
42
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
43
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Survival in Markets with Network Effects: Product Compatibility and Order-of-Entry Effects
Qi Wang, | American Marketing Association | 2010 ,
44
Critical Incidents and the Impact of Satisfaction on Customer Share
Critical Incidents and the Impact of Satisfaction on Customer Share
Jenny van Doorn and Peter C. Verhoef, | American Marketing Association | 2008 ,
45
The Long-Term Stock Market Valuation of Customer Satisfaction
The Long-Term Stock Market Valuation of Customer Satisfaction
Lerzan Aksoy, | American Marketing Association | 2008 ,
46
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Why Do Firms Invest in Consumer Advertising with Limited Sales Response? A Shareholder Perspective
Ernst C. Osinga, | American Marketing Association | 2011 ,
47
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
The Fruits of Legitimacy : Why Some New Ventures Gain More from Innovation than Others
Raghunath Singh Rao, | American Marketing Association | 2008 ,
48
Satisfaction, Complaint, and the Stock Value Gap
Satisfaction, Complaint, and the Stock Value Gap
Xueming Luo and Christian Homburg, | American Marketing Association | 2008 ,
49
Referral Programs and Customer Value
Referral Programs and Customer Value
Philipp Schmitt, | American Marketing Association | 2011 ,
50
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
From Point of Purchase to Path to Purchase: How Preshopping Factors Drive Unplanned Buying
David R. Bell, | American Marketing Association | 2011 ,
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