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481
Mothers, Food, Love and Career: The Four Major Guilt Groups? The Differential Effects of Guilt Appeals
Mothers, Food, Love and Career: The Four Major Guilt Groups? The Differential Effects of Guilt Appeals
LaBarge, M. C., | Association for Consumer Research | 2006 ,
482
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials
Lajos, J, | Association for Consumer Research | 2008 ,
483
Development of an Instrument for Measuring Consumers' Perception of Atmosphere
Development of an Instrument for Measuring Consumers' Perception of Atmosphere
Heide, M, | Association for Consumer Research | 2008 ,
484
Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence
Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence
Czellar, S, | Association for Consumer Research | 2008 ,
485
Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency
Evaluation of Brand Alliances: Product Fit and the Moderating Role of Brand Concept Consistency
Lanseng, E.J, | Association for Consumer Research | 2008 ,
486
Protection of Prior Learning in Complex Consumer Learning Environments
Protection of Prior Learning in Complex Consumer Learning Environments
Laran, J, | Association for Consumer Research | 2008 ,
487
The Learning (and not) of Effort and Accuracy Tradeoffs
The Learning (and not) of Effort and Accuracy Tradeoffs
Larson, J.S., | Association for Consumer Research | 2008 ,
488
Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand
Let it Rock: The Effects of Brand Name Placement in Songs on Attitudes toward the Artist and the Brand
Kocher, B, | Association for Consumer Research | 2008 ,
489
Cognitive Load, Need for Closure, and Socially Desirable Responding: Cognitively Constrained versus Motivated Response Biases in Cross-Cultural Consumer Research
Cognitive Load, Need for Closure, and Socially Desirable Responding: Cognitively Constrained versus Motivated Response Biases in Cross-Cultural Consumer Research
Lalwani, A.K, | Association for Consumer Research | 2008 ,
490
Elaboration, Imagination and the Misinformation Effect
Elaboration, Imagination and the Misinformation Effect
Lakshmanan, A., | Association for Consumer Research | 2006 ,
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