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461
Does Being Glued to the Tube Mean Sticky Brand Associations? Consumer Television Connectedness and the Enrichment of Brand Meanings and Associations
Does Being Glued to the Tube Mean Sticky Brand Associations? Consumer Television Connectedness and the Enrichment of Brand Meanings and Associations
Russell, C. A., | Association for Consumer Research | 2005 ,
462
Me, My Self, and My Brands
Me, My Self, and My Brands
Schau, H. J., | Association for Consumer Research | 2005 ,
463
Metacognitive Beliefs about Groups
Metacognitive Beliefs about Groups
Weaver, K., | Association for Consumer Research | 2005 ,
464
The Effects of Assortment Size, Product Description and Innovativeness on Intentions to try New Products
The Effects of Assortment Size, Product Description and Innovativeness on Intentions to try New Products
White, T. B., | Association for Consumer Research | 2005 ,
465
Source Perceptions and the Persuasiveness of Internet World-of-Mouth Communication
Source Perceptions and the Persuasiveness of Internet World-of-Mouth Communication
Schlosser, A. E., | Association for Consumer Research | 2005 ,
466
Shifting Reference Points & Fleeting Pleasures
Shifting Reference Points & Fleeting Pleasures
Heyman, J. E., | Association for Consumer Research | 2005 ,
467
Researching Visual Consumption
Researching Visual Consumption
Schroeder, J. E., | Association for Consumer Research | 2005 ,
468
Reciprocity with Video File Sharing: Experimental Evidence
Reciprocity with Video File Sharing: Experimental Evidence
Schade, C., | Association for Consumer Research | 2005 ,
469
Is Driving a BMW More Enjoyable than Driving an Escort? Depends on How You Think About It
Is Driving a BMW More Enjoyable than Driving an Escort? Depends on How You Think About It
Xu, J., | Association for Consumer Research | 2005 ,
470
Negotiating the Boundary between the Self and the Other: Individuation and Association through Socially-visible Brand Use
Negotiating the Boundary between the Self and the Other: Individuation and Association through Socially-visible Brand Use
Schulz H, | Association for Consumer Research | 2011 ,
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