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431
Alternative Perspectives on Consumer Judgment and Choice
Alternative Perspectives on Consumer Judgment and Choice
Simonson, I., | Association for Consumer Research | 2008 ,
432
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Why Not Buy the Leading Brand? A Preliminary Investigation of the Dynamics of Brand Choice
Na, W, | Association for Consumer Research | 2007 ,
433
Me, Myself, and My Choices. The Influence of Self-Awareness on Preference-Behavior Consistency
Me, Myself, and My Choices. The Influence of Self-Awareness on Preference-Behavior Consistency
Goukens, C, | Association for Consumer Research | 2007 ,
434
Virtue, Vice, or Both? The Impact of Context-Induced Guilt on Choice and Consumption of Mixed Foods
Virtue, Vice, or Both? The Impact of Context-Induced Guilt on Choice and Consumption of Mixed Foods
Boesen-Mariani S, | Association for Consumer Research | 2011 ,
435
SAS (Un)fairness
SAS (Un)fairness
Choe S, | Association for Consumer Research | 2011 ,
436
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Choice Under Pressure: Perverse Outcomes of Enhanced Familiarity Preference
Litt A, | Association for Consumer Research | 2011 ,
437
Affect, Affective Precision, and Primacy Effect in Stock Choices
Affect, Affective Precision, and Primacy Effect in Stock Choices
Sagara, N, | Association for Consumer Research | 2007 ,
438
The Influence of Line and Surface Modifications in Product Design on Brand Recognition and Novelty
The Influence of Line and Surface Modifications in Product Design on Brand Recognition and Novelty
Kreuzbauer, R, | Association for Consumer Research | 2007 ,
439
Consumers' Appreciation of Product Personalization
Consumers' Appreciation of Product Personalization
Mugge, R, | Association for Consumer Research | 2007 ,
440
Order Effects in Multiple Choices: of Lost love, Spent Willpower, and Relinquished Control
Order Effects in Multiple Choices: of Lost love, Spent Willpower, and Relinquished Control
Botti, S., | Association for Consumer Research | 2007 ,
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