403
Kissan Joseph and Vernon J. Richardson,
| American Marketing Association |
2002
,
404
John T. Mentzer,
| American Marketing Association |
2001
,
405
Stefan Stremersch and Gerard J. Tellis,
| American Marketing Association |
2002
,
406
Kersi D. Antia and Gary L. Frazier,
| American Marketing Association |
2001
,
408
Kelly Hewett and William O. Bearden,
| American Marketing Association |
2001
,
409
Deepak Sirdeshmukh, Jagdip Singh and Barry Sabol,
| American Marketing Association |
2002
,
410
Katherine N. Lemon,
| American Marketing Association |
2002
,
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