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31
You Get What You Pay for But I Don't: Effect of Construal Level on The Price-Quality Relationship
You Get What You Pay for But I Don't: Effect of Construal Level on The Price-Quality Relationship
Yan D, | Association for Consumer Research | 2011 ,
32
Trust of the Virtual eWOM Reviewer and the Role of Gendered Self-Construal
Trust of the Virtual eWOM Reviewer and the Role of Gendered Self-Construal
Sen S, | Association for Consumer Research | 2011 ,
33
"New Thoughts and New Possibilities": Frontiers in Consumers' Interpretations of New Products
"New Thoughts and New Possibilities": Frontiers in Consumers' Interpretations of New Products
Gupta, R, | Association for Consumer Research | 2007 ,
34
Understanding Prosocial Behavior Among Consumers and Organizations
Understanding Prosocial Behavior Among Consumers and Organizations
Strahilevitz M, | Association for Consumer Research | 2011 ,
35
Disaster Zone! Maximizing the Impact of Corporate Contributions to Disasters or a Different Way of Thinking of Fit
Disaster Zone! Maximizing the Impact of Corporate Contributions to Disasters or a Different Way of Thinking of Fit
DeMotta Y, | Association for Consumer Research | 2011 ,
36
Misrepresentation in the Consumer Context
Misrepresentation in the Consumer Context
Jaideep Sengupta, | Association for Consumer Research | 2002 ,
37
Living a Second Life: The Role of Goals and Mental Imagery on Satisfaction Online
Living a Second Life: The Role of Goals and Mental Imagery on Satisfaction Online
Hildebrand D, | Association for Consumer Research | 2011 ,
38
The Influence of Flow on Hedonic and Utilitarian Shopping Values
The Influence of Flow on Hedonic and Utilitarian Shopping Values
Sylvain Senecal, | Association for Consumer Research | 2002 ,
39
When Electronic Recommendation Agents Backfire
When Electronic Recommendation Agents Backfire
Lajos J, | Association for Consumer Research | 2011 ,
40
Helping Consumers Know Themselves
Helping Consumers Know Themselves
Emir Kamenica, | American Economic Assn | 2011 ,
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