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31
The Direct and Indirect Effects of Advertising Spending on Firm Value
The Direct and Indirect Effects of Advertising Spending on Firm Value
Amit Joshi and Dominique M. Hanssens, | American Marketing Association | 2010 ,
32
Signaling Status with Luxury Goods: The Role of Brand Prominence
Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Jee Han, | American Marketing Association | 2010 ,
33
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry
Koen Pauwels, | American Marketing Association | 2004 ,
34
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach
How Organizational Complaint Handling Drives Customer Loyalty: An Analysis of the Mechanistic and the Organic Approach
Christian Homburg, | American Marketing Association | 2005 ,
35
The Structural Influence of Marketing Journals : A Citation Analysis of the Discipline and its Subareas over Time
The Structural Influence of Marketing Journals : A Citation Analysis of the Discipline and its Subareas over Time
Hans Baumgartner, | American Marketing Association | 2003 ,
36
Entry Barriers : A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Entry Barriers : A Dull-, One-, or Two-Edged Sword for Incumbents? Unraveling the Paradox from a Contingency Perspective
Jin K. Han, | American Marketing Association | 2001 ,
37
Design and Modeling of a High-Speed AFM-Scanner.
Design and Modeling of a High-Speed AFM-Scanner.
Georg Schitter, | Institute of Electrical and Electronics Engineers | 2007 ,
38
Stability guaranteed control: time domain passivity approach
Stability guaranteed control: time domain passivity approach
Jee-Hwan Ryu, | Institute of Electrical and Electronics Engineers | 2004 ,
39
Generating swing-suppressed maneuvers for crane systems with rate saturation.
Generating swing-suppressed maneuvers for crane systems with rate saturation.
Michael J. Agostini, | Institute of Electrical and Electronics Engineers | 2003 ,
40
Fuzzy logic control to suppress noises and coupling effects in a laser tracking system
Fuzzy logic control to suppress noises and coupling effects in a laser tracking system
Ying Bai, | Institute of Electrical and Electronics Engineers | 2005 ,
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