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31
How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay
How the Numbers on Your Rating Scale Influence Taste Perception and Willingness to Pay
Antonia Mantonakis, | Association for Consumer Research | 2010 ,
32
Device characterization and Fabrication Issues for Ferroelectric Gate Field Effect Transistor Device
Device characterization and Fabrication Issues for Ferroelectric Gate Field Effect Transistor Device
Yu , Byoung-Gon, | 대한전자공학회 | 2002 ,
33
Investigating Neural Correlates of Consumer Judgments
Investigating Neural Correlates of Consumer Judgments
Bettman, J., | Association for Consumer Research | 2006 ,
34
Understanding Our Behavior as We Age: Effects of Memory and Time Horizons on Beliefs, Preferences, and Choices
Understanding Our Behavior as We Age: Effects of Memory and Time Horizons on Beliefs, Preferences, and Choices
Skurnik, I., | Association for Consumer Research | 2006 ,
35
The Prime of Your Life: The Big Picture of Small Influences
The Prime of Your Life: The Big Picture of Small Influences
Mourey J.A, | Association for Consumer Research | 2011 ,
36
Investment of Self through Process Involvement
Investment of Self through Process Involvement
Atakan S, | Association for Consumer Research | 2011 ,
37
The Prime of Your Life: The Big Picture of Small Influences
The Prime of Your Life: The Big Picture of Small Influences
Mourey J.A, | Association for Consumer Research | 2011 ,
38
Consumer Consideration Sets: Altering Memory, Brand Evaluations, and Choice
Consumer Consideration Sets: Altering Memory, Brand Evaluations, and Choice
Kronlund, A, | Association for Consumer Research | 2007 ,
39
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
How Warnings Become Recommendations: Paradoxical Effects of Warning on Beliefs of Older Consumers
Yoon, C., | Association for Consumer Research | 2005 ,
40
Special Session Summary Processes Underlying Direction and Magnitude of Context Effects: Advances in Theory and Implications For Consumer Settings
Special Session Summary Processes Underlying Direction and Magnitude of Context Effects: Advances in Theory and Implications For Consumer Settings
Herbert Bless, | Association for Consumer Research | 2002 ,
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